CAST graduates are ideally positioned in increasingly competitive media job markets. Everyone has had enough of the old guard. They are costly, typically underskilled in digital media & tech, and often reluctant to change and adapt at speed.
Organisations are scrambling to adapt operational or business models and highly skilled graduates that move seamlessly across the digital divide are in great demand. It takes more than just a 'conceptual' understanding of digital media to participate in these transformations. In CAST MA courses you learn the hard practical skills and critical theory in tandem.
Every major media organisation from the Wall Street Journal to Vogue Magazine are in need of innovators as online editors, multimedia or mobile reporters, or specialists in data or design. You can lead by example through your internship and beyond.
Every start-up needs a content or editorial manager to direct operations and media. Small groups of multi-skilled graduates are getting together to start new ventures or pursue specific political or economic objectives. Everyone needs a digital ninja, capable of finding solutions to problems others just don't get.
Students in the MADJ class of 2011/12 completed work placements at a vast range of organisations from the Telegraph Group to Livestation, the Wall Street Journal, Reuters, and a variety of other large and small media organisations. Several of these placements were converted into job opportunities and future work.
Freelancing in media is notoriously difficult to sustain but there is no better skillset than deep digital literacy in this day and age. You follow the money or your dreams.
Some graduates will continue with an academic career and to those we say the future is digital. The practice based skills will give you access to multi-sited communities of knowledge and allow you to create the research methods you require.
Beyond the university, your deep digital literacy combined with critical theory will open doors to public, private and third sector organisations, social media, marketing, and PR companies and those with an entrepreneurial spirit might become multi-skilled consultants.